Calgary Zoo

The Challenge

The Zoo approached Cornerstone ahead of their 2014 Zoo Lights campaign. They wanted to shoot and share videos of families with Santa Claus as part of their Santa’s Oasis promotion.

The Solution

With an exceptionally tight timeline, Cornerstone conceived of a solution to shoot videos, upload them to a third party video hosting service, and then embed them within a customized WordPress site. We helped the Zoo coordinate the setup of video equipment, the production of several thousand randomized code cards, and the process to post the videos.

Key Results

The net result was over 1,300 videos shot and uploaded over the month long Zoo Lights campaign.

Let’s Get Started!

Enough about us, we want to hear from you! Got an exciting project in mind? We’d be happy to chat and ideally help you bring it to reality. Don’t be shy, we rarely bite...