A Cleaner, Clearer Web Presence for KMSS
November 16, 2021
The Kenway Mack Slusarchuk Stewart LLP (KMSS) is a Calgary-based CPA firm that works with entrepreneurs to provide comprehensive accounting and advisory services. Their existing site had great foundational content, but it was time to rework the structure and give it a more modern, user-focused experience. They wanted something approachable, clean, and easy to manage internally.
So we set out to make that happen.
We started off collaborating on the new UX and sitemap, reorganizing content to better reflect how users actually browse for services like accounting, tax, and advisory support.
Next, we designed the frontend, keeping things clean, modern, and highly scannable. If you take a look at their services page, you’ll see we focused on restraint really because the page doesn’t try to over-explain. Instead, it uses just enough content and just enough visual design to move users from awareness to action. It all feels purposeful; nothing unnecessary, but everything has its place.
The new WordPress build includes a sortable, category-driven team directory (making updates easy) and a blog to keep entrepreneurs engaged with insights.
Another great feature is the secure client portal, which facilitates efficient document sharing and communication between clients and the KMSS team. New users can request access via email, ensuring a streamlined onboarding process.
In the end, it really comes down to building a website where your content structure mirrors how people think and search. When you do that, your site does most of the heavy lifting for you.
Are you planning something similar? Let’s talk. In the meantime, go check out the website here: https://kmss.ca/
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