Banff Inn: Phase 2 of InnVest’s Scalable WordPress Platform
August 19, 2025
So let’s start with a bit of a recap.
Following the launch of Royal Canadian Lodge, Banff Inn marked the second phase of InnVest Hotels’ Banff Collection. Rather than reinventing the experience, the focus was on adapting the existing framework, introducing a new visual identity and adding content flexibility while maintaining consistency across the platform.
This is where a modular approach proves its value.
We reused the shared Elementor-based structure and reskinned the site with a new colour palette and typography to reflect Banff Inn’s brand. The big functional addition was individual room detail pages, giving the property more flexibility in how accommodations are presented.
We also custom-built a booking widget to replace WooCommerce-based functionality that didn’t align with the booking flow. Because the underlying system was already proven, development moved quickly.
Remember, consistency doesn’t have to mean sameness. A shared platform can still support unique content, features, and brand personality without all the complexity.
Check out the website here: https://banffinn.com/
Curious how the rest of the Banff Collection came together? Check out Royal Canadian Lodge and Charltons Banff below:
Royal Canadian Lodge – https://royalcanadianlodge.com/
Charltons Banff – https://www.charltonsbanff.com/
Planning multiple websites and want to move fast without cutting corners? Let’s talk.
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