Outside Edge Business Advisors
November 5, 2020
Outside Edge Business Advisors is an exciting new venture started by a Calgary-based business expert, entrepreneur and former professional athlete. The goal was to communicate the value that fresh business thinking and perspective brings to the firm’s clients, while also referencing the founder’s competitive skiing background in the design.
Cornerstone was tasked with brand and website development. We worked through a creative brief process that allowed us to clarify the audience, messages, and the tone to convey. Through design iterations we arrived at a logo that symbolized the successful relationship between client and advisor, and that also pays subtle homage to ski tracks in the snow. Both the colour palette and free-hand edges give it a distinctive yet professional feel.
The website introduces viewers to the brand through a sweeping panoramic video sequence that captures attention and focuses the viewer. Through the use of uplifting, inspirational outdoor shots, we created a metaphor for the business journey, augmenting each sequence with messages that succinctly tie the visuals back to relatable business challenges and solutions. Signature colours and motion effects present a dynamic experience as the visitor scrolls through the site.
The choice to build the site on Squarespace was driven by the platform’s user-friendly website builder, for ease of future updates, as well as the rich variety of starting templates targeted at different industries. Squarespace also allows for simple on page SEO optimization, as well as social media integrations and tracking.
Overall, both the brand and website work together to convey the extraordinary insight and expertise that make Outside Edge such a compelling choice for entrepreneurs. The creative speaks to the core values behind the business, and communicates the enormous opportunity that working Outside Edge presents for clients. We’re honoured to have been a part of the journey!
Check out their site at outsideedgeadvisors.ca and see for youself.