Reimagining A Content-Heavy Website With A User-Centric Approach

October 23, 2023

The College of Licensed Practical Nurses of Alberta (CLPNA) regulates the LPN profession across the province, supporting nurses, protecting the public, and ensuring high standards in care. 

But their website had been somewhat lagging behind. It was difficult to navigate and, essentially, wasn’t really meeting the needs of the people relying on it. 

With a new brand in the works, CLPNA came to us ready to rebuild their digital presence with a focus on search functionality to ensure finding information was easy.

We guided the CLPNA team through a full discovery and rebuild process, starting with a user-first strategy and ending with a scalable WordPress build that’s ready to evolve as regulations do.

Here’s what our team did:

We needed to focus the UX around user intent, not departments, so we restructured the site around what users need to do, not how internal teams organize content. This helped reduce friction for LPNs, partners, and the public.

We then built a powerful Knowledge Hub modelled after a similar knowledge repository that we had created for another one of our clients. The Knowledge Hub houses practice standards, ethics, and continuing education resources. Easy to search, easy to manage.

We also set up flexible content modules so the CLPNA team can update and scale the site without needing to touch code.

Working with one of our designers, we translated the new brand into a digital design that felt clean, trustworthy, and modern while maintaining space for their content.

With regulatory organizations, the biggest challenge is often content sprawl—years of updates layered onto legacy systems. We helped CLPNA step back, rethink the content architecture, and focus on how users actually move through the site. Our process typically combines UX workshops, stakeholder discovery, and technical planning to ensure the site would work just as well for frontline LPNs as it does for internal comms teams.

The best content doesn’t convert unless people can find it. Smart structure and search are where that starts.

Planning a website refresh and not sure what to do with all that content? Let’s talk about creating something that’s built around your users.In the meantime, feel free to check out https://www.clpna.com/ and their knowledge hub, https://www.clpna.com/lpn/knowledge-hub/.

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