The Zoo approached Cornerstone ahead of their 2014 Zoo Lights campaign. They wanted to shoot and share videos of families with Santa Claus as part of their Santa’s Oasis promotion.
With an exceptionally tight timeline, Cornerstone developed a solution to shoot videos, upload them to a third party video hosting service, and then embed them within a customized WordPress site for sharing. We helped the Zoo coordinate the setup of video equipment, the production of several thousand randomized code cards, and the process to post the videos.
The net result was over 1,300 videos shot and uploaded over the month long Zoo Lights campaign.
- 16,000 Video views over the Zoo Lights campaign
- >1,300 Families received a video with Santa