Redesigning a website with a new look that engages users and a more flexible, easy-to-manage WordPress backend.
Cedarglen Homes, a leading home builder in Calgary, approached us to refresh their website with a few specific goals in mind:
To tackle the first challenge, our design team closely collaborated with Cedarglen’s marketing team to bring a fresh, vibrant look to the site that balances the professionalism of a trusted builder with a bright, welcoming vibe for homebuyers. The design is clean and content-rich, allowing us the opportunity to display photography and floor plans while supporting easy navigation.
We rebuilt the site from the ground up on WordPress, transitioning away from the previous Craft CMS setup. This change provided the Cedarglen team with more flexibility in managing content and a user interface they were more comfortable with. The new admin interface is intuitive, streamlined, and easy to update—even with the site’s complex backend relationships.
The site allows users to browse by either community or home model with the two sections seamlessly connected. When viewing a model, users can easily see which communities the model is available in. This interconnected system improves the user journey and helps buyers quickly find the right fit.
We also implemented custom filtering options across the site. Users can filter homes by location, square footage, or model type. Quick possession listings and community maps help buyers visualize where they might live, while the search functionality ensures no opportunity is missed.
Behind the scenes, we built out smart content relationships between communities, models, phases, and sales managers. These dynamic links allow the Cedarglen team to update content in one place and have it reflected site-wide, saving time and reducing redundancy. With our Director of Operations, Kent Williams, leading the project, our team focused on removing friction and streamlining the process wherever possible.
The new Cedarglen Homes website is fully responsive, thoughtfully designed, and easy to manage, both for the marketing team and for users shopping for their next home. The backend now supports the complexity of a modern home builder site, without the clutter or confusion. And on the front end, users enjoy a polished, intuitive experience that makes exploring Cedarglen’s communities and homes a true pleasure.
The client has been thrilled with both the look and the usability of the site, and we’re proud to continue supporting them as they grow.
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