The Challenge
They needed to update their website in an effort to better organize the vast amount of information they had accumulated over the years. This included hundreds of recipes, activities for children, informational and nutritional information, and industry-related facts and details.
The Solution
Cornerstone designed a website with a modern, fun and approachable interface – suitable for all of their various stakeholders. It was implemented on the WordPress content management system which allows the client to quickly and easily manage their content – add recipes; update their producers with the latest industry news; showcase their contests and activities for children; and share current information about the industry with visitors.
Key Results
The net result of the new website has been a sharp increase in visitor satisfaction, as well as dramatic improvements in the website’s traffic. The fully searchable recipe database continues to be the most popular content on the site.
