Transforming a massive wholesale product catalog into a streamlined eCommerce experience built for ease of use, ordering, and business growth.
Erie Quilt Art is a wholesale distributor of quilting and sewing products with a catalog of approximately 15,000 items. As the business grew, they needed a website that could better support the scale and complexity of their product offering while making it easier for customers to browse, discover, and purchase products.
With thousands of products spanning numerous categories, the goal for Cornerstone was to create a more intuitive shopping experience, improve product visibility, and provide their wholesale customers with tools that supported how they actually purchase and manage inventory.
With a catalog of roughly 15,000 products, organizing information effectively was critical. We developed an entirely new information architecture and menu structure designed to accommodate a large product catalog while making categories and subcategories easier to browse and understand.With a catalog of roughly 15,000 products, organizing information effectively was critical. We developed an entirely new information architecture and menu structure designed to accommodate a large product catalog while making categories and subcategories easier to browse and understand.
Different product types required different filtering criteria. We restructured the product data model to support highly specific filtering options such as blade size, needle size, dimensions, application, handedness, and other product-specific attributes (all factors that were important to them).
This allows customers to quickly narrow down products based on the criteria most relevant to their needs, dramatically improving product discovery across the catalog.
We designed and developed a custom booking system for Erie Quilt Art’s trunk shows (this is an exclusive, limited-time retail event where a designer or vendor brings an entire collection to a local boutique or salon). The platform allowed their customers to:
By combining these processes into a single workflow, the booking experience became significantly more streamlined for both customers and staff.
The website was built specifically with wholesale customers in mind and includes a variety of features designed to simplify purchasing and account management:
These tools help customers place orders more efficiently while reducing friction throughout the purchasing process.
The new Erie Quilt Art website provides a scalable website capable of supporting one of the industry’s largest product catalogs while delivering a significantly improved user experience.
Customers can now find products faster, filter with greater precision, and take advantage of wholesale-specific tools that simplify ordering and account management. At the same time, Erie Quilt Art benefits from a more structured product database, streamlined operations through ERP integration, and a platform designed to support continued growth.
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