Unifying multiple digital experiences into a single corporate platform while supporting a standardized website for customer reward stores.
First Impressions, aka FI Promo, helps businesses source, customize, and distribute promotional products ranging from apparel and drinkware to corporate gifts and branded merchandise.
The company wanted to consolidate its Canadian and U.S. corporate websites into a single digital presence while better showcasing its capabilities. This presented a unique challenge. Many of their clients are nationally recognized brands, but confidentiality and client-first values meant that traditional portfolio-style marketing wasn’t an option for them.
Instead, we needed the website to demonstrate the breadth of products, services, and customization options available without relying heavily on client logos or case studies.
At the same time, the new corporate site needed to work seamlessly alongside a third-party product catalog platform, creating a consistent user experience despite the systems operating independently.
We designed and developed a new corporate website that brought FI Promo’s Canadian and U.S. operations together under a single digital experience. The new structure allows the company to present its services, capabilities, and product offerings more effectively while maintaining a clean and approachable user experience.
One of the more unique aspects of the project was creating a seamless experience between the corporate website and a third-party product catalog containing thousands of promotional products.
While no direct integration existed between the two platforms, we collaborated closely with the portal provider to closely match the design, navigation, header, and footer experiences. This creates a near-seamless transition between systems, making the product catalog feel like a natural extension of the corporate website.
In addition to the corporate website, we provide ongoing development support for FI Promo’s client-facing company stores. These websites allow organizations to offer branded merchandise programs to their employees. Staff members can browse and redeem products such as apparel, drinkware, gifts, and promotional items using reward points earned through tenure, performance, recognition programs, and other initiatives.
The new First Impressions corporate website provides a unified digital presence that better reflects the company’s capabilities while supporting both Canadian and U.S. audiences through a single platform.
At the same time, the supporting ecosystem of employee reward stores gives FI Promo a scalable solution for serving corporate clients. Through standardized workflows, custom reward functionality, and seamless product experiences, the platform helps streamline operations while creating engaging branded experiences for end users.
Honestly you did a fantastic job, we’ve had so much great feedback from our customers Thank you so much to your whole team – we love it!!!
Lonni Brookwell
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