Creating a dedicated website that positions Green Drop Tree Care as a leading tree care specialist while streamlining online quote requests and lead management.
As Green Drop continued to grow, the company saw an opportunity to separate its Tree Care division from its once-combined lawn-and-tree-care website, giving it a dedicated online presence of its own.
The goal was to better showcase its specialized arboriculture services while creating a website tailored specifically to homeowners, commercial property managers, municipalities, and urban forestry clients.
Beyond presenting the breadth of their services, the new website also needed to simplify the quote request process and integrate seamlessly with the client’s existing operational systems, allowing leads to move directly from the website into their service workflow.
With our Project Manager, Andy, taking the lead, we reached out to our longtime creative partner to design a website that would stay true to the overarching Green Drop theme but would also give Green Drop Tree Care its own identity – and make room for the additional feature and ideas we had.
With the whole team in action, we delivered a polished, responsive website that reflected Green Drop Tree Care’s professionalism and expertise. Clear layouts, engaging visuals, and intuitive navigation help visitors quickly understand the company’s services and experience.
Once the client approved the website design, we began developing a standalone WordPress website to establish Green Drop Tree Care as a specialized brand. The flexible CMS made it easy for the internal team to manage content, expand service pages, and support future growth.
Working with our CRO lead, Nikki, we designed the website with lead generation at its core. Strong calls-to-action are placed throughout the site, encouraging visitors to request a free assessment while making it easy to explore residential, commercial, municipal, and urban forestry services.
A key component of the project was developing a custom quote request system that integrates directly with Jobber through Zapier.
When visitors submit a quote request, the website automatically creates new clients and job requests within Jobber. The system also captures the visitor’s selected location using city selection and cookies, ensuring requests are routed with the correct location information already attached.
This custom solution gives the client complete flexibility over the design and layout of their forms while creating a seamless experience for both customers and internal staff.
SEO was built into the project from day one. Our SEO Lead, Mladen, conducted a comprehensive website audit to identify opportunities for stronger search visibility, improved site architecture, and content expansion. Working alongside him, our Content Lead, Diane, developed new service pages. The website now features dedicated Learn and Urban Forestry sections that provide valuable resources for homeowners, municipalities, and commercial property managers.
Green Drop Tree Care now has a dedicated digital presence that reflects the depth of its expertise and supports the unique needs of its tree care business.
The website combines intuitive navigation, detailed service information, and streamlined lead generation into a seamless user experience. Behind the scenes, automated integrations reduce administrative work and ensure quote requests move efficiently into the client’s operational workflow, creating a platform that’s built for both growth and efficiency.
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