Redesigning and rebuilding a ‘visual-focused’ design and construction website to support multi-city growth and SEO performance.
KoehnDesign was referred to us by another one of our amazing clients, and initially came on board for SEO support as they looked to grow their already successful design and renovation business. Through that process, it became clear that their existing website would need to evolve to better support their expansion goals.
The client was planning to grow their home design services into multiple cities while maintaining construction services in Calgary. To support this, the website needed to clearly communicate both sides of the business, present project work in a more visually compelling way, and provide a stronger foundation for SEO and lead generation.
We began by developing an SEO strategy aligned with the client’s expansion goals. This led to a full website rebuild to better support search visibility, improve content structure, and create a scalable platform for future growth.
Working alongside our design partner, we brought a refined, high-end visual direction to life in development. While staying true to the design vision, we made thoughtful adjustments throughout the build to better support usability, content flow, and real-world implementation needs.
We collaborated closely with the client team to expand and refine project pages, ensuring each project better showcased the quality and depth of their work. Image placement, layout, and content structure were carefully optimized to elevate the overall presentation and storytelling.
The new site structure was designed to support multiple service areas and cities, making it easy to expand design services geographically while maintaining a clear focus on construction services in Calgary. The CMS setup allows the internal team to manage and update content efficiently as the business grows.
The new KoehnDesign website delivers a polished, content-rich experience that reflects the quality of the brand and supports its next stage of growth. Their work is showcased beautifully, the structure supports multi-city expansion, and the platform is built to perform from both a user experience and SEO perspective.
With the site live, the focus has shifted to ongoing SEO efforts, using the new foundation to drive visibility, attract the right audience, and support continued business growth.
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