Building a cross-border Shopify storefront designed to support growth in both the Canadian and U.S. markets.
RHS Formula needed an online storefront capable of serving customers across North America while delivering a seamless shopping experience for both Canadian and U.S. audiences. The platform needed to support localized pricing and currency, while remaining simple for users and easy for the internal team to manage.
In addition to eCommerce functionality, the site also needed to support growth through organic search and marketing campaigns. The goal was to build a flexible Shopify platform that could act as both a high-performing storefront and a content hub designed to attract, educate, and convert customers.
We worked with our Creative Partner, Mark Abernathy, who provided the design. We then built the RHS Formula website on Shopify, translating the design vision into a fast, responsive eCommerce storefront optimized for product discovery and conversion. The site architecture was carefully structured to make it easy for users to explore the product lineup and quickly understand the purpose and benefits of each formula.
Product pages were developed with a conversion-focused layout, including clear purchasing paths and streamlined checkout functionality. The responsive design ensures a smooth shopping experience across both mobile and desktop devices.
To support North American customers effectively, we implemented two separate Shopify storefronts—one for Canada and one for the United States. This setup allows RHS Formula to offer localized pricing and currency while maintaining a consistent brand experience across both regions.
To simplify the customer journey, we implemented an IP-based location detection system that automatically directs visitors to the appropriate regional storefront. If users land on the incorrect version of the site, they’re redirected to the correct one, ensuring accurate pricing and a smoother purchasing experience.
To support organic traffic growth, we built a robust SEO-focused blog directly into the Shopify ecosystem. The blog structure was designed to support educational and search-driven content that attracts visitors and guides them toward product pages.
The scalable content framework allows the RHS team to continually expand their content library.
The RHS Formula website now functions as a scalable cross-border eCommerce platform, delivering localized shopping experiences for Canadian and U.S. customers while maintaining a unified brand presence.
With its strong Shopify foundation, SEO-driven content structure, and flexible campaign tools, the platform supports both direct product sales and long-term organic growth, providing RHS Formula with a digital storefront built to scale alongside the brand.
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