Developing a new Shopify site that’s smarter, faster, and easier to navigate.
SEBO Canada’s previous website was packed with valuable information but was difficult to navigate—especially for new customers unfamiliar with the product line names. The design felt outdated, the layout was overwhelming, and the shopping journey was unclear. In addition, the product data structure limited how items could be filtered and displayed.
SEBO needed a modern-looking site that did a better job of guiding customers to the right product faster without compromising on content or flexibility.
We reorganized the site’s navigation to reflect how customers actually shop, not by brand-specific product lines as it was before, but by intuitive categories and user needs. The result is a simpler, more welcoming experience for new and returning shoppers.
The new design is clean, modern, and easier to navigate. We kept the content volume as it was but elevated the hierarchy so key messages and CTAs stand out, enhancing conversion.
We worked closely with the SEBO team to clean up and restructure their product data. This allowed us to add more advanced filtering and display options across the site, making products easier to find and compare so that customers can make better decisions faster.
To simplify decision-making, we built a custom Vacuum Advisor that guides users based on their specific needs and recommends the right vacuum model. It’s the perfect tool for customers who don’t know where to begin.
From dynamic product templates to advanced filtering logic, the site is packed with clever, behind-the-scenes Shopify development. Product pages automatically adapt based on the available data, giving the SEBO team tons of flexibility. Filtering is fast, intuitive, and built to scale with the catalog. We also implemented custom logic throughout the site to improve content display, user flow, and performance, all while keeping the admin side clean and easy to manage.
SEBO Canada’s new site has undergone a major revamp: it’s visually appealing, easier to navigate, and built to help customers find the perfect vacuum effortlessly. The SEBO team can also now manage their product catalog with better flexibility. This build goes beyond the usual Shopify setup; it’s a showcase of what’s possible when good design meets smart development.
This was everything the client wanted—and more.
Right from the beginning we were well taken care of and throughout the entire process the team handled everything professionally. The website came together so beautifully and we’re very proud to own it; we would absolutely recommend Brad, Kira, and the whole Cornerstone team to anyone looking to design a new website or even host their current one.
Emily Manktelow, Digital Marketing Manager
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