Digital Strategy

Strategic guidance on reaching your audience in the right places, at the right times, with the right messaging - and ensuring it all aligns with your organization's branding and objectives.

While not all of these need to be part of your digital strategy, they should all be considered. What works for you will come from an in-depth analysis of your brand, your competitors, your customers, your objectives, and your vision for the future.

We all need a digital strategy – let Cornerstone help you craft yours. Contact us to get the conversation started.

  • Getting Social

    Getting Social

    Determine which social media platforms your audience is engaged in, and build a presence and communication plan for each of them.

  • Content Marketing

    Content Marketing

    Creating, curating, and broadcasting the appropriate messaging in the appropriate ways. This goes way beyond your website, to your blog, publications, and cross-channel marketing throughout social media.

  • SEO


    Optimizing your digital presences for the search engines is critical. This includes keywords, advertising, META data, and more.

  • SEM


    Paid advertising on search engines (and beyond) can be a powerful way to reach very specific audiences, all while providing easy-to-track metrics.

  • Websites


    One of the original digital landscapes, websites are powerful tools for broadcasting your message and representing your brand. Online applications can work wonders to automate your business processes and drive your organization’s key objectives.