The marriage of simplicity, elegance, and efficiently achieving a user’s precise needs is the goal. This is something accomplished through best practices, experience, an in-depth knowledge of effective development techniques, and a deep understanding of the user’s needs.
It’s important to distinguish the difference between a user interface (UI) and user experience (UX). A UI is simply the process by which a user interacts with your website. Principally the design and layout. The user experience is a sum of several different qualities of the website, its content and its functionality – as noted above.
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Usefulness
How useful or valuable is the information being presented?
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Usability
How easy to use is the user interface?
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Accessibility
How easy to find and accessible is the information?
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Authority
Is the information presented from a credible source?
