The marriage of simplicity, elegance, and efficiently achieving a user’s precise needs is the goal. This is something accomplished through best practices, experience, an in-depth knowledge of effective development techniques, and a deep understanding of the user’s needs.
It’s important to distinguish the difference between a user interface (UI) and user experience (UX). A UI is simply the process by which a user interacts with your website. Principally the design and layout. The user experience is a sum of several different qualities of the website, its content and its functionality – as noted above.
How useful or valuable is the information being presented?
How easy to use is the user interface?
How easy to find and accessible is the information?
Is the information presented from a credible source?