Like many mountain resorts, Fairmont Hotels and Resorts found it hard to attract seasonal staff. They were also looking to streamline the process for on-boarding new staff and welcoming them to the Lake Louise area.
Cornerstone worked with Fairmont Château Lake Louise staff to determine how to improve recruiting and landed on a mix of strategy, gorgeous photos, and well written content. The strategy was to drive prospective staff to Fairmont’s global recruiting website, provide them with a good idea of what life in Lake Louise would be like, and walk new staff members through arriving and thriving in the Lake Louise area.
The finished product, a fully responsive, CMS-driven website, was not only well received by Fairmont management, but was named an IMA Best in Class award-winning website! Don’t just take our word for it, check it out yourself.