Hubspot Website Development

Cornerstone Digital has been designing and developing websites for both the Calgary market and beyond, since 2005.  Over the years, we’ve built hundreds of websites, dozens of web apps, and dozens of online stores, empowering companies to use the internet effectively to further their business goals.  Building from scratch, upgrading your current site, or need to integrate with other solutions?  No challenge is too big or small!

Cornerstone is proud to boast a number of Hubspot Certified Developers.

Why and When to use Hubspot

Hubspot is an inbound marketing platform (SAAS solution) that offers a broad and powerful feat

ure set including tools for website content management, social media marketing, landing page man

agement, search engine optimization, bulk email management, live chat, and website analytics.  It also includes a built-in CRM system (or the option to integrate with other CRM’s such as Salesforce) and a full featured customer service portal (including customer conversation management, conversational bots, customer issue ticketing, automated ticket routing, and knowledge base). In addition, they have also added marketing automation functionality including lead scoring, lead nurturing drip campaigns, managing web hooks, and alerting your sales team on who to follow up with.

Hubspot scales well and is a good option for a wide variety of organizations, from small businesses right up to larger enterprise implementations.

Strengths

  • Easy to use and administer, even for non-technical users.
  • Hubspot provides lots of tools and information aimed at educating their customers so that they can learn about inbound marketing and marketing automation.
  • They provide a solid all-in-one solution.  There are better options for specific functionality, but few other platforms do everything as well as Hubspot does.

Weaknesses

  • Hubspot can become expensive.  They offer competitive introductory pricing, but your business grows (you’re charge per # of contacts/leads) or you require more functionality, pricing can increase significantly.
  • No A/B testing in their Basic or Pro packages, so you’d need to get their Enterprise package ($2400/month) just to do A/B testing.
  • Is a bit inflexible, so you need to be prepared to adapt your sales processes around Hubspot, not the other way around.
  • Requires a 12 month contract, so there is some lock-in.
  • Additional charged for support (support is not included).

Technical Specifications

  • Cloud hosted solution.

Read more about our other Website Design & Development platforms: WordPress, Craft, Drupal, Silver Stripe, Expression Engine, PHP, and Ruby on Rails.