May 19, 2020
Selling services to a niche market requires specific website needs. Nerder is a coding and web development company that caters specifically to marketing agencies. It offers fast and efficient coding solutions for agencies that might need an extra boost in resources to meet timelines and requirements for particularly challenging projects.
Building a website that attracts the interest of a digital marketing agency, companies whose entire purpose for existing is enticing customers to buy into their clients offerings, is a puzzle with a unique solution.
The one advantage of building a website for a niche marketplace is that if you research the target market enough, which we did, you only need to speak to that market. You can build a highly specific website, with language and imagery that doesn’t necessarily need to appeal to a mass market. You can focus on making the elements within the niche shine bright, and not have to worry so much about the market outside of the designated area of expertise.
When designing and developing the Nerder website, we knew the site had to be exciting to the experts of excitement, the marketing agencies. It had to be colorful, bold, on trend, fast to load, and had to hit all the benchmarks that a digital marketer, with their natural creative talent, would expect. The result is a website that is vibrantly and unforgivingly pink, beautifully creative, and most importantly it’s just pure fun. It’s full of nostalgic imagery, bold white text, and professional copywriting that perfectly describes who Nerder is and why a marketing agency would hire them.
At Cornerstone, our website builds aren’t about cramming all of the latest bells and whistles into a website and making the most noise. Every website has unique needs and asks of the target market it is trying to attract. In the case of the Nerder website, simplicity breeds complexity. The Nerder website is streamlined and coded to the standards that one would expect from a company that promises to be the best coders for hire. The site is fast to load, it’s fun, and it’s also meticulously calculated. A digital marketer stumbling upon the Nerder website would be hard pressed to pass up exploring this website, which is what makes this simple yet striking website a success.
Visit nerder.com today.