Yearly Archives: 2020
Like many businesses today, Arpi’s Industries was looking to expand their well-established product and service-based business online. They wanted to add an e-commerce Parts Store to their existing website, which they planned to build out over time, anticipating a future inventory that could number in the 1000’s.
The considerations necessary for Arpi’s online growth and success were integration with their current website; mobile-friendly responsive design that would allow for a good viewing experience on any device; rapid site speed to reduce bounce rate and positively impact SEO; and easy back-end store management.
With this in mind, Cornerstone worked with Arpi’s to evaluate several e-commerce platforms and integration options, and recommended a WooCommerce / WordPress integration. This pairing met all of the essential criteria while also providing anticipated long-term value.
Some additional aspects of e-commerce functionality, user experience, website security and website future proofing that came under consideration through the planning phase included:
- Product import / export functionality – The ability to collect and update all relevant product information in a user-friendly format.
- Product sorting and filtering – Many visitors to e-commerce stores know what they are looking for, so intuitive sorting and filtering allow them to quickly find the product(s) they’re looking for, contributing to a positive user experience.
- Extensible for future features – Ensuring that an e-commerce platform offers the flexibility for easy updates and additions is critical to the sustainability of the site.
- Related products listings – Suggesting additional, relevant products to visitors is a great way to provide cross sells and upsells.
- User-generated reviews – The ability for customers to rate and review products can be a very important source of social proof that helps convert prospects into customers. It can also give businesses valuable insight into customer satisfaction.
With the Parts Store now up and running, Apri’s has successfully expanded their business and the site has increased discoverability and relevance for consumers. This is a fantastic case study in how, even within the framework of an existing website, e-commerce functionality can be seamlessly integrated and in-person product and service transactions can be balanced with robust online capability.
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Arpi’s eCommerce Store Launched
October 8, 2020keep readingLike many businesses today, Arpi’s Industries was looking to expand their well-established product and service-based business online. They wanted to add an e-commerce Parts Store to their existing website, which they planned to build out over time, anticipating a future inventory that could number in the 1000’s. The considerations necessary for Arpi’s online growth and…
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Manitoba Crop Alliance Website Launched
August 1, 2020keep readingCornerstone partnered with Winnipeg-based Ag specialists Think Shift to bring a new website to life for Manitoba Crop Alliance (MCA). MCA is a new organization that brings 5 formerly separate commodity groups together under a single banner, so the goal was to readily showcase the breadth of experience and research-findings that these groups jointly offer.…
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radient360 Website Launched
July 20, 2020keep readingCornerstone was brought in by the Idea Factory – a St. John’s NL-based agency – to help create the radient360 website, providing development and digital expertise. Understanding the agency world, we were able to jump in quickly and work with speed and agility in order to meet deadlines and stay on budget, while also delivering…
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True North Mortgage Website Launched
June 1, 2020keep readingTrue North Mortgage approached Cornerstone with a welcome challenge: Take their primary client-facing site and integrated custom application and make them work effectively across the country. With a huge amount of information, multiple audience groups and bilingual requirements, the goal was to simplify it so that it became friendly, approachable, and communicated an impactful message…
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Nerder Website
May 19, 2020keep readingSelling services to a niche market requires specific website needs. Nerder is a coding and web development company that caters specifically to marketing agencies. It offers fast and efficient coding solutions for agencies that might need an extra boost in resources to meet timelines and requirements for particularly challenging projects. Building a website that attracts…
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Hull Services Website Launched
March 10, 2020keep readingHull Services’ website showcases over twenty unique programs and services, each with its own information details, so their original website was becoming difficult to navigate. Cornerstone was brought in to design a new website built with a revamped site organization (Information Architecture and User Experience) while also being implemented in a modern CMS (WordPress) that…