Yearly Archives: 2020

Outside Edge Business Advisors is an exciting new venture started by a Calgary-based business expert, entrepreneur and former professional athlete. The goal was to communicate the value that fresh business thinking and perspective brings to the firm’s clients, while also referencing the founder’s competitive skiing background in the design.

Cornerstone was tasked with brand and website development. We worked through a creative brief process that allowed us to clarify the audience, messages, and the tone to convey. Through design iterations we arrived at a logo that symbolized the successful relationship between client and advisor, and that also pays subtle homage to ski tracks in the snow. Both the colour palette and free-hand edges give it a distinctive yet professional feel.

The website introduces viewers to the brand through a sweeping panoramic video sequence that captures attention and focuses the viewer. Through the use of uplifting, inspirational outdoor shots, we created a metaphor for the business journey, augmenting each sequence with messages that succinctly tie the visuals back to relatable business challenges and solutions. Signature colours and motion effects present a dynamic experience as the visitor scrolls through the site.

The choice to build the site on Squarespace was driven by the platform’s user-friendly website builder, for ease of future updates, as well as the rich variety of starting templates targeted at different industries. Squarespace also allows for simple on page SEO optimization, as well as social media integrations and tracking.

Overall, both the brand and website work together to convey the extraordinary insight and expertise that make Outside Edge such a compelling choice for entrepreneurs. The creative speaks to the core values behind the business, and communicates the enormous opportunity that working Outside Edge presents for clients. We’re honoured to have been a part of the journey!

Check out their site at outsideedgeadvisors.ca and see for youself.

  • View Post Outside Edge Business Advisors

    Outside Edge Business Advisors

    November 5, 2020

    Outside Edge Business Advisors is an exciting new venture started by a Calgary-based business expert, entrepreneur and former professional athlete. The goal was to communicate the value that fresh business thinking and perspective brings to the firm’s clients, while also referencing the founder’s competitive skiing background in the design. Cornerstone was tasked with brand and…

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  • View Post Arpi’s eCommerce Store

    Arpi’s eCommerce Store

    October 8, 2020

    Like many businesses today, Arpi’s Industries was looking to expand their well-established product and service-based business online. They wanted to add an e-commerce Parts Store to their existing website, which they planned to build out over time, anticipating a future inventory that could number in the 1000’s. The considerations necessary for Arpi’s online growth and…

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  • View Post Manitoba Crop Alliance Website

    Manitoba Crop Alliance Website

    August 1, 2020

    Cornerstone partnered with Winnipeg-based Ag specialists Think Shift to bring a new website to life for Manitoba Crop Alliance (MCA). MCA is a new organization that brings 5 formerly separate commodity groups together under a single banner, so the goal was to readily showcase the breadth of experience and research-findings that these groups jointly offer.…

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  • View Post radient360 Website

    radient360 Website

    July 20, 2020

    Cornerstone was brought in by the Idea Factory – a St. John’s NL-based agency – to help create the radient360 website, providing development and digital expertise. Understanding the agency world, we were able to jump in quickly and work with speed and agility in order to meet deadlines and stay on budget, while also delivering…

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  • View Post True North Mortgage Website

    True North Mortgage Website

    June 1, 2020

    True North Mortgage approached Cornerstone with a welcome challenge: Take their primary client-facing site and integrated custom application and make them work effectively across the country. With a huge amount of information, multiple audience groups and bilingual requirements, the goal was to simplify it so that it became friendly, approachable, and communicated an impactful message…

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  • View Post Nerder Website

    Nerder Website

    May 19, 2020

    Selling services to a niche market requires specific website needs. Nerder is a coding and web development company that caters specifically to marketing agencies. It offers fast and efficient coding solutions for agencies that might need an extra boost in resources to meet timelines and requirements for particularly challenging projects. Building a website that attracts…

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